Email Marketing Campaign

This case study outlines the strategies used in an email marketing campaign designed to boost customer retention and sales. The campaign focused on personalized content and targeted messaging.

Campaign Strategies

• Segmentation: Divided the email list into segments based on customer behavior.
• Personalization: Customized email content to resonate with individual recipients.
• Performance Analysis: Analyzed open rates and click-through rates to refine future campaigns.

The campaign resulted in a 20% increase in repeat purchases.